Hey everyone, welcome back. Want to know how to limit ad tracking and speed up your browsers? Stick around and I’ll show you a free tool to get the job done. (Intro music) This is White Armour Consulting and today I’m going to show you how to install and use Ghostery. Ghostery is a browser extension that helps you manage website trackers for a cleaner, faster, safer experience Let’s begin. Open up a browser and before we begin, I wanted to show you a little tour that Ghostery provided, that will explain what trackers are and how Ghostery is going to improve your browsing experience. So today’s websites use many useful tools and technologies called trackers to provide engaging interconnected user experiences. Trackers are snippets of code that send and receive information about you to other companies. Trackers use this information to deliver ads, analyze your behaviour, connect social media, provide comment sections, and more. Sometimes these trackers can slow down a website, make it cluttered, or your data less private. Ghostrey uncovers the trackers on each website and empowers you to control the ones you don’t want for a cleaner, faster, and safer browsing experience. Now that you know a little bit of how Ghostery works and what it does, let’s move on to installation and I’ll show you how it works. So first go to Google. Type in “ghostery”. Hit enter and then look for: www.ghostery.com and you’re going to click that link. Next, you’re going to install Ghostery. Now Ghostery needs to read and change all your data, on all websites you visit, so you have to give it that permission, otherwise the extension won’t work. Click “Add Extension” and then it’s going to do its installation. Here, you’re going to have two options. Let’s pick “Custom”. Next we’re going to choose “Add trackers only”, but just your preference, you can block everything or select “Custom” and then select the different trackers, but I’d like to choose “Add trackers only”. Click “Next”. We’re going to leave these three options on because we want the enhancement protection from Ghostery, but I’ll explain all three options shortly. Next, we’re going to pick “Simple”. We’re going to skip account creation. We don’t need it right now and then afterwards you’re going to see this option, which is: “We use anonymous analytics and human web data to improve Ghostery’s performance without collecting any personal data”. This is your choice. I like to support them because they’re not taking any personal data and they’ve notified me that they aren’t so if you don’t want to send them an idea, just uncheck and click “Next”. Afterwards, you hit “Exit” and Ghostery will be installed. You’ll notice it at the top right hand corner and you’ll notice numbers start showing up over the icon. Next, go to your favourite website to test it out. Now because you blocked advertisement trackers, you’re going notice big blocks showing up on your page. Those are all the web ads being blocked. If you want to see what’s going on behind the browser and with Ghostery, you just click the Ghostery icon. You’ll see this page show up. Now, “Enhanced Anti-Tracking”: Anonymize unblocked and unknown trackers for greater browsing protection. The next one is “Enhanced Ad Blocking”: Block advertisements on websites you visit. It’ll do it automatically. And the third option is “Smart Blocking”, which is: automatically block and unblock trackers to optimize page performance. Because sometimes when you block certain trackers, the page might not load and this will learn which trackers allow the page to load and make it optimized to load better. Now we’re going to click the the three little lines. We’re going to go inside and we’re going to “Collapse all” and here is where you’re going to see what is being blocked. So as you selected when you first installed, you said all advertising trackers are blocked but there’s also comment trackers, customer interaction, site analytics and social media, on CNN. So if I want to block social media and site analytics, I’ll get a pop-up that says there’s pending changes and if I click those, it’ll reload the browser for me, blocking those extra new trackers, wherever they are on the page. Go back in. Now as you can see, every time I block trackers the page will load faster. So if I block more of them and I reload, it’s going to continue blocking all those extra trackers and if I go back into Ghostery, you’ll notice that the page actually loads faster. So that’s how you’re going to get your browsing experience much faster than it is, by blocking those trackers. Now, my advice is not to block everything. Keep advertising blocked… and then reload, but it is your choice if you want to add more. Sometimes it’s nice to have certain trackers on so that you can see social media sharing buttons and sometimes it’s also nice to see what some of these white squares are. They might be relevant ads that you might be interested in. If you’re the type of person who doesn’t want any of that, keep it all blocked. If you know that your site is trustworthy, you can also whitelist the entire site by just clicking that button and then reload. And what will happen is, it’s going to whitelist everything to do with this domain only. If you go to another website, those
advertisement trackers are still going to be blocked. You can also restrict a site completely. Reload and it’s going to block every tracker on the page. Then you can also pause Ghostery and you can set it for a certain amount. If you want to pause it, just because you want to get onto the site quickly and see what happens, or you want to download something and it’s not loading properly, you can just pause it and you can set up for a certain point of time. Next we’re going to go… and then you have to reload. Next we’re going to go into Ghostery and we’re going to go into the option settings (which is this little gear box right here). Next you’re going to see all the different tracker columns that they have. My advice to you is to make sure you turn on “Adult Advertising”. Lock them all and then from there, I mean, it’s up to you what you want to turn on. I’d say leave “Advertising” all blocked, and leave “Adult Advertising” all blocked. Then go to “Trust & Restrict”. Here you can put your most favourite sites in there so that all their advertisements can load or particular content domains can load. The trackers will load on that page. If there’s a site that you know you hate, you can add it in to here. Because I actually denied CNN, so now it’s added to my restricted sites. And as you click the trusted button, it will also add those URLs to this list as well. Next go to “General Settings”. Now here are the different options that you can turn on for Ghostery. So “Show tracker URLs”, we want to see those. Tracker URLs can be found below the tracker description after clicking on a tracker. “Block new trackers added to Ghostery by default”, my advice is turn that on. “Trust and restrict individual trackers”. “Allow trackers created by site owners”. So these are all options that you can turn on or off. I leave it on by default. I only turned this one on when I first installed Ghostery. Next you’re going to go to “Notifications”. Here, you’re going to do: “Adds new trackers to its tracker library, so we want to turn that on and notify us about it. Next, you’re going to turn off the show… Actually, it’s not here. It’s under “Purple Box”. Under “Purple Box”, we’re going to turn that off. Next go to “Opt-in”. This is where you opted when you first installed Ghostery. You can turn them off if you like. And under “Account”, this is where you can create an account and have for your Ghostery settings transferred to all devices and all browsers, because Ghostery can be installed on Firefox, Chrome, Edge, Opera, Safari… It works on many browsers. You can see here. After that, that’s pretty much it. If you enjoyed the video, please share, like, and subscribe, to show your support. If you use Twitter, Facebook, or Instagram, I’ve linked my profiles below in the description. And if you have any questions at all about Ghostery, please let me know. As always, thank you so much for watching and take care.